Let me begin by painting an insightful, revealing picture of just how much I love coffee: not that much. On the love spectrum, I would put me and coffee in a place that doesn’t really belong on a love spectrum. I’m just not one for coffee. I don’t require coffee to wake me up in the morning. A cup of coffee after dinner just isn’t my cup of tea. Were midday “tea” breaks as common here in the US as in other areas of the world, I likely wouldn’t participate.

That’s not to say that I will not drink coffee. And when I do, I rather enjoy it. I usually prefer a nice, cool drink to a hot cup of coffee, but I’m one to mix it up on occasion. And I don’t imagine such a preference is limited to me. Someone actually took note of casual coffee enjoyers like myself and came up with a bright idea a long time ago– iced coffee.

Not that coffee, even iced coffee, is a new idea, but it seems more and more restaurants are finally realizing the appeal of coffee that’s already cold, made colder with ice.

McDonald’s, which has been selling iced coffee in our area for quite a while now, has a billboard advertisement on a road I frequently drive by that shows off their new sugar-free iced coffee as well as their regular sugar-full iced coffee. But I was a bit confused by the tagline they had. The ad says: Twice the Ice

Twice the Ice? Twice as what? Regular coffee? Nothing twice is still nothing… Twice as they used to do with iced coffee? Because they already fill that cup up with ice. I’m trying to find the application but I just can’t. Did they say twice because they have two drinks on there? But why would one get two drinks, two differently presented drinks at that (one w/sugar, one without)?

Whatever, all this talk about iced coffee makes me want one now. But those hazelnut-flavored cups of cool, liquid genius are expensive. Maybe they meant Twice the Price.